John H. Mather

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Executive Director, Masters Programs; Teaching Professor of Marketing

Teaching and Research Interests:

• Business-to-business marketing, marketing research, strategic positioning and planning, integrated marketing communications, new product development, segmentation strategies, marketing of technology.

Published Papers: 

• Teaching Integrated Product Development: Educational Innovation at Carnegie Mellon University
  Design Management Journal, Fall 1997; 58-65.
  
  

Publications: 

• "Focus Groups and Qualitative Research"
  in Richard C. Dorf (ed.) The Technology Management Handbook, 12 (77-83), Boca Raton, FL: CRC Press, (1999).
  
  
• "Marketing Segments"
  in Richard C. Dorf (ed.) The Technology Management Handbook, 12 (33-39), Boca Raton, FL: CRC Press, (1999).
  
  
• Manual for Continuing Education in Technology Based Start-ups, Kaufman Foundation, (1997).
  (with: John Thorne, March 25, 1926-February 13, 2008, J. Roseman, S. Krishnamurthy)
  
  

Awards:

• Distinguished Educator of the Year, American Marketing Association - Pittsburgh Chapter - 2008
• George Leland Bach Teaching Award, GSIA - 1995
• Dept. of Industrial Management Teaching Award, GSIA - 1994