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Tepper School Faculty Directory



Carnegie Mellon: Tepper School of Business

John H. Mather

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Head, Masters Programs; Teaching Professor of Marketing

Education:
  • University of Rochester - B.A. - 1964
  • Ohio University - M.B.A. - 1966
  • University of Arizona - Ph.D. - 1975
Areas of Expertise:
  • Marketing
Teaching and Research Interests:
  • Business-to-business marketing, marketing research, strategic positioning and planning, integrated marketing communications, new product development, segmentation strategies, marketing of technology.
Published Papers: 
  • Teaching Integrated Product Development: Educational Innovation at Carnegie Mellon University
    Design Management Journal, Fall 1997; 58-65.

Publications: 
  • "Focus Groups and Qualitative Research"
    in Richard C. Dorf (ed.) The Technology Management Handbook, 12 (77-83), Boca Raton, FL: CRC Press, (1999).

  • "Marketing Segments"
    in Richard C. Dorf (ed.) The Technology Management Handbook, 12 (33-39), Boca Raton, FL: CRC Press, (1999).

  • Manual for Continuing Education in Technology Based Start-ups, Kaufman Foundation, (1997).
    (with: John Thorne, March 25, 1926-February 13, 2008, J. Roseman, S. Krishnamurthy)

Awards:
  • Distinguished Educator of the Year, American Marketing Association - Pittsburgh Chapter - 2008
  • George Leland Bach Teaching Award, GSIA - 1995
  • Dept. of Industrial Management Teaching Award, GSIA - 1994
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