Teaching and Research Interests:
- Business-to-business marketing, marketing research, strategic positioning and planning, integrated marketing communications, new product development, segmentation strategies, marketing of technology.
- Teaching Integrated Product Development: Educational Innovation at Carnegie Mellon University
Design Management Journal, Fall 1997; 58-65.
- "Focus Groups and Qualitative Research"
in Richard C. Dorf (ed.) The Technology Management Handbook, 12 (77-83), Boca Raton, FL: CRC Press, (1999).
- "Marketing Segments"
in Richard C. Dorf (ed.) The Technology Management Handbook, 12 (33-39), Boca Raton, FL: CRC Press, (1999).
- Manual for Continuing Education in Technology Based Start-ups, Kaufman Foundation, (1997).
(with: John Thorne, March 25, 1926-February 13, 2008, J. Roseman, S. Krishnamurthy)