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Tepper School Faculty Directory



Carnegie Mellon: Tepper School of Business

Peter Boatwright

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Carnegie Bosch Associate Professorship in Marketing

Education:
  • Wheaton College - B.S. - 1990
  • University of Wisconsin (Madison) - M.S. - 1993
  • University of Chicago - M.B.A. - 1997
  • University of Chicago - Ph.D. - 1998
Areas of Expertise:
  • Marketing
Teaching and Research Interests:
  • Product development processes and marketing of new products, consumer response models, analysis of promotional activities, Bayesian econometrics, and consumer response to assortment (collections of products).
Published Papers: 
  • Identifying Product Shape Relationships Using Principal Component Analysis
    Research in Engineering Design 18(4), 2008; 163-180.
    (with: Seth Orsborn, Jonathan Cagan)

  • Reviewing the Reviewers: The Impact of Individual Film Critics on Box Office Performance
    Quantitative Marketing and Economics, forthcoming.
    (with: Suman Basuroy, Wagner Kamakura)

  • Research Note: Should Consumers Use the Halo to Form Product Evaluations
    Management Science, Forthcoming 2008.
    (with: Ajay Kalra, Wei Zhang)

  • A Methodology for Creating a Statistically Derived Shape Grammar Composed of Non-Obvious Shape Chunk
    Research in Engineering Design, forthcoming.
    (with: Seth Orsborn, Jonathan Cagan)

  • Identifying Product Shape Relationships Using Principal Component Analysis
    Research in Engineering Design, forthcoming.
    (with: Seth Orsborn, Jonathan Cagan)

  • Deconstructing Each Item's Category Contribution
    Marketing Science 26(3), 2007; 1-15.
    (with: Sharad Borle, Kirthi Kalyanam)

  • Is Silence Golden? An Inquiry into the Meaning of Silence in Professional Product Evaluations
    Quantitative Marketing and Economics 4(2), 2006; 119-141.
    (with: W. Kamakura, Suman Basuroy)

  • Conjugate Analysis of the Conway-Maxwell-Poisson Distribution
    Bayesian Analysis, Forthcoming.
    (with: Joseph Kadane, Galit Shmueli, T Minka, Sharad Borle)

  • Effect of Product Assortment Changes on Consumer Retention
    Marketing Science 24(4), 2005; 616-622.
    (with: Sharad Borle, Joseph Nunes, Joseph Kadane, Galit Shmueli)

  • A Useful Distribution for Fitting Discrete Data: Revival of the COM-Poisson
    Journal of the Royal Statistical Society, Series C 54(1), 2005; 127-142.
    (with: Galit Shmueli, T Minka, Joseph Kadane, Sharad Borle)

  • A Mixture Model for Internet Search Engine Visits
    Journal of Marketing Research 41(2), 2004; 206-214.
    (with: Rahul Telang, Tridas Mukhopadhyay)

  • Incidental Prices and Their Effect on Consumer Willingness to Pay
    Journal of Marketing Research, 2004.
    (with: Joseph Nunes)

  • Computing with the COM-Poisson Distribution
    CMU Statistics Department Technical Report #775, 2003.
    (with: T Minka, Galit Shmueli, Joseph Kadane, Sharad Borle)

  • A Model of the Joint Distribution of Purchase Quantity and Timing
    Journal of American Statistical Association 98(463), 2003; 564-572.
    (with: Sharad Borle, Joseph Kadane)

  • A Bayesian Model for Prelaunch Sales Forecasting of Recorded Music
    Management Science 49(2), 2003; 179-196.
    (with: J. Lee, W. Kamakura)

  • Reducing Assortment: An Attribute-Based Approach
    Journal of Marketing 65, 2001; 50-63.
    (with: Joseph Nunes)

  • Pricey Encounters
    Harvard Business Review 79(4), 2001; 18-19.
    (with: Joseph Nunes)

  • Account-Level Modeling for Trade Promotion: An Application of a Constrained Parameter Hierarchical Model
    Journal of the American Statistical Association 94(448), 1999; 1063-1073.
    (with: Peter Rossi, Robert McCulloch)
Publications: 
Awards:
  • American Marketing Association Doctoral Consortium Fellow - 1996
  • The University of Chicago Graduate Fellowship - 1993-1997
  • The University of Wisconsin Graduate Fellowship - 1991-1993
Boards:
  • Board of Directors, Yellowstone Alliance Adventures, 2004-2008
Consulting:
  • Kraft Foods
  • Motorola
  • Exxon Chemical
  • International Truck
  • WestGroup
  • Automotive Directions
  • University of Wisconsin, Dept. of Wildlife & Ecology
  • Bureau of Labor Statistics
  • Apple Computer
  • Bayer
  • Dormont Manufacturing
  • MSA
  • Respironics
Courses Taught:
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