Published Papers:
- Identifying Product Shape Relationships Using Principal Component Analysis
Research in Engineering Design 18, 2008; 163-180.
(With: Seth Orsborn, Jonathan Cagan)
- Reviewing the Reviewers: The Impact of Individual Film Critics on Box Office Performance
Quantitative Marketing and Economics, forthcoming.
(With: Suman Basuroy, Wagner Kamakura)
- Research Note: Should Consumers Use the Halo to Form Product Evaluations
Management Science, Forthcoming 2008.
(With: Ajay Kalra, Wei Zhang)
- A Methodology for Creating a Statistically Derived Shape Grammar Composed of Non-Obvious Shape Chunk
Research in Engineering Design, forthcoming.
(With: Seth Orsborn, Jonathan Cagan)
- Identifying Product Shape Relationships Using Principal Component Analysis
Research in Engineering Design, forthcoming.
(With: Seth Orsborn, Jonathan Cagan)
- Deconstructing Each Item's Category Contribution
Marketing Science 26, 2007; 1-15.
(With: Sharad Borle, Kirthi Kalyanam)
- Is Silence Golden? An Inquiry into the Meaning of Silence in Professional Product Evaluations
Quantitative Marketing and Economics 4, 2006; 119-141.
(With: W. Kamakura, Suman Basuroy)
- Conjugate Analysis of the Conway-Maxwell-Poisson Distribution
Bayesian Analysis, Forthcoming.
(With: Joseph Kadane, Galit Shmueli, T Minka, Sharad Borle)
- Effect of Product Assortment Changes on Consumer Retention
Marketing Science 24, 2005; 616-622.
(With: Sharad Borle, Joseph Nunes, Joseph Kadane, Galit Shmueli)
- A Useful Distribution for Fitting Discrete Data: Revival of the COM-Poisson
Journal of the Royal Statistical Society, Series C 54, 2005; 127-142.
(With: Galit Shmueli, T Minka, Joseph Kadane, Sharad Borle)
- A Mixture Model for Internet Search Engine Visits
Journal of Marketing Research 41, 2004; 206-214.
(With: Rahul Telang, Tridas Mukhopadhyay)
- Incidental Prices and Their Effect on Consumer Willingness to Pay
Journal of Marketing Research, 2004.
(With: Joseph Nunes)
- Computing with the COM-Poisson Distribution
CMU Statistics Department Technical Report #775, 2003.
(With: T Minka, Galit Shmueli, Joseph Kadane, Sharad Borle)
- A Model of the Joint Distribution of Purchase Quantity and Timing
Journal of American Statistical Association 98, 2003; 564-572.
(With: Sharad Borle, Joseph Kadane)
- A Bayesian Model for Prelaunch Sales Forecasting of Recorded Music
Management Science 49, 2003; 179-196.
(With: J. Lee, W. Kamakura)
- Reducing Assortment: An Attribute-Based Approach
Journal of Marketing 65, 2001; 50-63.
(With: Joseph Nunes)
- Pricey Encounters
Harvard Business Review 79, 2001; 18-19.
(With: Joseph Nunes)
- Account-Level Modeling for Trade Promotion: An Application of a Constrained Parameter Hierarchical Model
Journal of the American Statistical Association 94, 1999; 1063-1073.
(With: Peter Rossi, Robert McCulloch)
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