Jeffrey Galak

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Assistant Professor of Marketing

Teaching and Research Interests:

• Consumer behavior, judgment and decision making, affective forecasting, consumer expectations, fluency, hedonic adaptation.

Website and/or personal homepage:
http://www.jeffgalak.com

Published Papers: 

• Variety Amnesia: Recalling Past Variety Can Accelerate Recovery From Satiation
  Journal of Consumer Research, in press.
  (With: Joseph Redden, Justin Kruger)
  
  
• Enhancing the Television Viewing Experience through Commercial Interruptions
  Journal of Consumer Research, in press.
  (With: Leif Nelson, Tom Meyvis)
  
  
• When Consumers' Self-Image Motives Fail
  Journal of Consumer Psychology 17, 2008; 250-253.
  (With: Justin Kruger, Jeremy Burrus)
  
  

Working Papers: 

• Are Crowds Wise or Ignorant When Predicting Against Point Spreads? It Depends on How You Ask
  June, 2009.
  (With: Joseph Simmons, Leif Nelson, Shane Frederick)
  
  
• The Pain was Greater if it Will Happen Again: The Effect of Continuation on Retrospective Discomfort
  June, 2009.
  (With: Tom Meyvis)
  
  
• Too Much of a Good Thing: Insensitivity to Rate of Consumption Leads to Unintended Satiation
  June, 2009.
  (With: Justin Kruger, George Loewenstein)
  
  
• Is Variety the Spice of Life? It All Depends on the Rate of Consumption
  June, 2009.
  (With: Justin Kruger, George Loewenstein)
  
  

Awards:

• Herman E. Krooss Award for Distinction and Presentation of an Outstanding Doctoral Dissertation - 2009
• Summer Institute on Bounded Rationality in Psychology and Economics 2nd Place Poster Award - 2008
• AMA Sheth Foundation Doctoral Consortium Fellow - 2008
• Society for Judgment and Decision Making, Best Student Poster Award - 2006