Jeffrey Galak

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Associate Professor of Marketing

  • New York University - B.S. - 2005
  • New York University - M. Philosophy - 2008
  • New York University - Ph.D. - 2009
Areas of Expertise:
  • Marketing
Teaching and Research Interests:
  • Consumer behavior, judgment and decision making, affective forecasting, consumer expectations, fluency, hedonic adaptation.
Website and/or personal homepage:

Published Papers: 
  • The Effect of Inequality Frames on Redistributive Income Policy Support
    Psychological Science, in press.
    (with: Rosalind Chow)

  • Intuitive Biases in Choice vs. Estimation: Implications for the Wisdom of Crowds
    Journal of Consumer Research, Forthcoming.
    (with: Joseph Simmons, Leif Nelson, Shane Frederick)

  • The Pain was Greater if it Will Happen Again: The Effect of Continuation on Retrospective Discomfort
    Journal of Experimental Psychology: General 140(1), 2011; 63-75.
    (with: Tom Meyvis)

  • The Virtues of Opaque Prose: How Lay Beliefs About Fluency Influence Perceptions of Quality
    Journal of Experimental Social Psychology 47(1), 2010; 250-253.
    (with: Leif Nelson)

  • Enhancing the Television Viewing Experience through Commercial Interruptions
    Journal of Consumer Research 36(August), 2009; 160-172.
    (with: Leif Nelson, Tom Meyvis)

  • Variety Amnesia: Recalling Past Variety Can Accelerate Recovery From Satiation
    Journal of Consumer Research 36(December), 2009; 575-584.
    (with: Joseph Redden, Justin Kruger)

  • When Consumers' Self-Image Motives Fail
    Journal of Consumer Psychology 17(4), 2007; 250-253.
    (with: Justin Kruger, Jeremy Burrus)

Working Papers: 
  • Berkman Faculty Development Grant, Carnegie Mellon University - 2010-2011
  • BP Junior Faculty Chair, Tepper School of Business - 2010-2011
  • Herman E. Krooss Award for Distinction and Presentation of an Outstanding Doctoral Dissertation - 2009
  • Summer Institute on Bounded Rationality in Psychology and Economics 2nd Place Poster Award - 2008
  • AMA Sheth Foundation Doctoral Consortium Fellow - 2008
  • Society for Judgment and Decision Making, Best Student Poster Award - 2006
Courses Taught:
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