Published Papers:
- Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research
Marketing Letters, forthcoming.
(With: R. Meyer, Vishal Singh, J. Urbany, G. Zauberman, et al)
- Cognitive Inertia and the Implicit Association Test
Journal of Marketing Research, forthcoming.
(With: Claude Messner)
- Free Will, Temptation, and Self-Control: We Must Believe in Free Will, We Have No Choice (Isaac B. Singer)
Journal of Consumer Psychology 18, 2008; 27-33.
(With: Klaus Wertenbroch, Sabrina Bruyneel)
- Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships be Beneficial?
Marketing Science 27, 2007; 205-224.
(With: Erin Anderson, William Ross)
- Indeterminacy and Live Television
Journal of Consumer Research, 32, March 2006; 487-95, Lead Article.
(With: K. Wertenbroch, Ziv Carmon)
Working Papers:
- Food for Thought: Top-Down Processes Moderate Sensory-Specific Adaptation
July, 2009.
(With: Carey Morewedge, Young Huh)
- Salience Can Make Positive Information More Influential Than Negative Information
June, 2009.
(With: Meng Zhu, Ajay Kalra)
- Adding Significance to the Implicit Association Test
May, 2009.
(With: Peter Stuettgen, Peter Boatwright, Claude Messner)
- Optimism and Pessimism in Subjective Probabilities: How Prevalent is Wishful Thinking?
June, 2008.
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