Joachim Vosgerau

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Associate Professor of Marketing; Co-Director of the Center for Behavioral Decision Research (CBDR)

Teaching and Research Interests:

• Consumer behavior; decision making, the influence of experiences, imagery, and beliefs on judgment, decision, and consumption; measurement of implicit attitudes.

Published Papers: 

• Thought for Food: Imagined Consumption Reduces Actual Consumption
  Science 303, 2010; 1530-1533.
  (with: Carey Morewedge, Young Huh)
  
  
• How Prevalent is Wishful Thinking? Misattribution of Arousal Causes Optimism and Pessimism in Subjective Probabilities
  Journal of Experimental Psychology: General 139(1), 2010; 32-48.
  
  
• Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research
  Marketing Letters 21, 2010; 301-315.
  (with: R. Meyer, Vishal Singh, J. Urbany, G. Zauberman, et al)
  
  
• Cognitive Inertia and the Implicit Association Test
  Journal of Marketing Research 47(April), 2010; 347-386.
  (with: Claude Messner)
  
  
• Free Will, Temptation, and Self-Control: We Must Believe in Free Will, We Have No Choice (Isaac B. Singer)
  Journal of Consumer Psychology 18, 2008; 27-33.
  (with: Klaus Wertenbroch, Sabrina Bruyneel)
  
  
• Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships be Beneficial?
  Marketing Science 27(2), 2008; 205-224.
  (with: Erin Anderson, William Ross)
  
  
• Indeterminacy and Live Television
  Journal of Consumer Research (finalist for the JCR best paper award 2009) 32(4), March 2006; 487-95, Lead Article.
  (with: K. Wertenbroch, Ziv Carmon)
  
  

Working Papers: 

• Adding Significance to the Implicit Association Test
  March, 2011.
  (with: Peter Stüttgen, Claude Messner, Peter Boatwright)
  
  
• The Beauty Penalty: Too Attractive for the Job?
  December, 2009.
  (with: Meng Zhu, Uri Simonsohn)
  
  

Awards:

• Excellence in the Classroom Teaching Award, B.S. Business Administration - 2009
• Recipient of the Faculty Giving Chair - 2007-2008
• AMA-Sheth Foundation Doctoral Consortium Fellow - 2004

Courses Taught:

• Marketing Communications and Buyer Behavior (45826)
  (Masters Program)
  • 2011, Mini 1 (Section: A)
  • 2011, Mini 1 (Section: E)
  • 2011, Mini 1 (Section: M)
  • 2010, Mini 1 (Section: A)
  • 2010, Mini 1 (Section: E)
  • 2009, Mini 2 (Section: A)
  • 2009, Mini 2 (Section: E)
  • 2008, Mini 2 (Section: A)

• Marketing Communications & Buyer Behavior (45933)
  (Masters Program)
  • 2012, Mini 1 (Section: A)
  • 2012, Mini 1 (Section: E)

• Behavioral Foundations of Marketing (47741)
  (Ph.D. Program)
  • 2007, Mini 2 (Section: A)

• Advanced Behavioral Methods (47748)
  (Ph.D. Program)
  • 2009, Mini 2 (Section: A)
  • 2006, Mini 2 (Section: A)

• Marketing (70381)
  (BSBA Program)
  • 2009, Spring (Section: A)
  • 2007, Fall (Section: A)
  • 2007, Fall (Section: B)
  • 2006, Fall (Section: A)
  • 2006, Fall (Section: B)
  • 2005, Fall (Section: A)
  • 2005, Fall (Section: B)

• Advertising and Marketing Communications (70483)
  (BSBA Program)
  • 2012, Fall (Section: A)
  • 2009, Fall (Section: A)