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Joachim Vosgerau

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Assistant Professor of Marketing

Education:
  • University of Konstanz, Germany - B.A. - 1994
  • University of Konstanz, Germany - M.A. - 1999
  • INSEAD, France - Ph.D. - 2005
Areas of Expertise:
  • Marketing
Teaching and Research Interests:
  • Consumer behavior; decision making, how decisions are influenced by experiences, beliefs, and illusions; measurement of implicit attitudes.
Published Papers: 
  • How Prevalent is Wishful Thinking? Misattribution of Arousal Causes Optimism and Pessimism in Subjective Probabilities
    Journal of Experimental Psychology: General, forthcoming.

  • Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research
    Marketing Letters, forthcoming.
    (With: R. Meyer, Vishal Singh, J. Urbany, G. Zauberman, et al)

  • Cognitive Inertia and the Implicit Association Test
    Journal of Marketing Research, forthcoming.
    (With: Claude Messner)

  • Free Will, Temptation, and Self-Control: We Must Believe in Free Will, We Have No Choice (Isaac B. Singer)
    Journal of Consumer Psychology 18, 2008; 27-33.
    (With: Klaus Wertenbroch, Sabrina Bruyneel)

  • Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships be Beneficial?
    Marketing Science 27, 2008; 205-224.
    (With: Erin Anderson, William Ross)

  • Indeterminacy and Live Television
    Journal of Consumer Research, 32, March 2006; 487-95, Lead Article.
    (With: K. Wertenbroch, Ziv Carmon)

Working Papers: 
  • Beauty Stereotypes: Too Hot for this Job?
    December, 2009.
    (With: Meng Zhu, Uri Simonsohn)

  • Going through the Motions of Thinking Ahead: The Ritual of Premeditation Enhances Feelings of Control
    December, 2009.
    (With: Carey Morewedge, Daniel Wegner)

  • Food for Thought: Top-Down Processes Moderate Sensory-Specific Adaptation
    July, 2009.
    (With: Carey Morewedge, Young Huh)

  • Salience Can Make Positive Information More Influential Than Negative Information
    June, 2009.
    (With: Meng Zhu, Ajay Kalra)

  • Adding Significance to the Implicit Association Test
    May, 2009.
    (With: Peter Stuettgen, Peter Boatwright, Claude Messner)

Awards:
  • Excellence in the Classroom Teaching Award, B.S. Business Administration - 2009
  • Recipient of the Faculty Giving Chair - 2007-2008
  • AMA-Sheth Foundation Doctoral Consortium Fellow - 2004
Courses Taught:
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