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Tepper School Faculty Directory



Carnegie Mellon: Tepper School of Business

Joachim Vosgerau

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Associate Professor of Marketing; Co-Director of the Center for Behavioral Decision Research (CBDR)

Education:
  • University of Konstanz, Germany - B.A. - 1994
  • University of Konstanz, Germany - M.A. - 1999
  • INSEAD, France - Ph.D. - 2005
Areas of Expertise:
  • Marketing
Teaching and Research Interests:
  • Consumer behavior; decision making, the influence of experiences, imagery, and beliefs on judgment, decision, and consumption; measurement of implicit attitudes.
Published Papers: 
  • Thought for Food: Imagined Consumption Reduces Actual Consumption
    Science 303, 2010; 1530-1533.
    (with: Carey Morewedge, Young Huh)

  • How Prevalent is Wishful Thinking? Misattribution of Arousal Causes Optimism and Pessimism in Subjective Probabilities
    Journal of Experimental Psychology: General 139(1), 2010; 32-48.

  • Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research
    Marketing Letters 21, 2010; 301-315.
    (with: R. Meyer, Vishal Singh, J. Urbany, G. Zauberman, et al)

  • Cognitive Inertia and the Implicit Association Test
    Journal of Marketing Research 47(April), 2010; 347-386.
    (with: Claude Messner)

  • Free Will, Temptation, and Self-Control: We Must Believe in Free Will, We Have No Choice (Isaac B. Singer)
    Journal of Consumer Psychology 18, 2008; 27-33.
    (with: Klaus Wertenbroch, Sabrina Bruyneel)

  • Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships be Beneficial?
    Marketing Science 27(2), 2008; 205-224.
    (with: Erin Anderson, William Ross)

  • Indeterminacy and Live Television
    Journal of Consumer Research (finalist for the JCR best paper award 2009) 32(4), March 2006; 487-95, Lead Article.
    (with: K. Wertenbroch, Ziv Carmon)

Working Papers: 
Awards:
  • Excellence in the Classroom Teaching Award, B.S. Business Administration - 2009
  • Recipient of the Faculty Giving Chair - 2007-2008
  • AMA-Sheth Foundation Doctoral Consortium Fellow - 2004
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