Published Papers:
- Cross-Selling the Right Product to the Right Customer at the Right Time
Journal of Marketing Research, forthcoming., tba.
(with: Baohong Sun, Shibo Li)
- Prospects for Personalization on the Internet
Journal of Interactive Marketing 23(2), 2009; 130-137.
(with: Michael Smith)
- When Auction Meets Fixed Price: A Theoretical and Empirical Examination of Buy-it-Now Auctions
Quantitative Marketing and Economics, 2008.
(with: X Wang, Kannan Srinivasan)
- Choice in Interactive Environments
Marketing Letters, 2005.
(with: J. Steckel, R. Winer)
- The Implementation Challenge of Pricing Decision Support Systems for Retail Managers
Applied Stochastic Models in Business and Industry, Forthcoming 2005.
- Modeling Online Browsing and Path Analysis Using Clickstream Data
Marketing Science, forthcoming.
(with: Shibo Li, Kannan Srinivasan, John Liechty)
- Modeling Online Browsing and Path Analysis Using Clickstream Data
Marketing Science 23(4), 2004; 579-595.
(with: Shibo Li, Kannan Srinivasan, John Liechty)
- Analysis of Consumer Packaged Goods Shopping Trips Across Retailer Formats and Stores
Journal of Business, 2004.
- Designing a Better Shopbot
Management Science 50, 2004; 189-206.
(with: Kartik Hosanagar, Ramayya Krishnan, Karen Clay)
- Learning About Customers Without Asking
The Power of One, 2003; 122-143.
(with: Kannan Srinivasan)
- Reflecting Uncertainty About Economic Theory When Estimating Consumer Demand
Advances in Econometrics, 2002.
- Applying Quantitative Marketing Techniques to the Internet
Interfaces, 2001.
- Identifying Web Browsing Trends and Patterns
IEEE Computer, 2001.
- Applying Quantitative Marketing Techniques to the Internet
Interfaces 30, 2001; 90-108.
- Consumer Shopping and Spending Across Retail Formats: A Multivariate-Tobit Model
Journal of Business 77, 2004.
(with: Edward Fox, Leonard Lodish)
For Further Information
- Estimating Price Elasticities with Theory-based Priors
Journal of Marketing Research, 1999.
(with: Peter Rossi)
- Why Analyst Overconfidence about the Functional Form of Demand Can Lead to Overpricing
Marketing Science, 1999.
(with: Eric Bradlow)
- Forecasting the U.S. Unemployment Rate
JASA, 1998.
(with: Victor Zarnowitz, Ruey Tsay, George Tiao)
- Hierarchial Bayes Models for Micro-Marketing Strategies
Case Studies in Bayesian Statistics, 1997.
- Creating Micro-Marketing Pricing Strategies Using Supermarket Scanner Data
Marketing Science, 1997.
- A system-independent graphical user interface for statistical software
Computational Statistics & Data Analysis, 1995.
(with: Ming Liu, Ki-Kan Chan, Mervin Muller)
- Determinants of Store-Level Price Elasticity
Journal of Marketing Research, 1995.
(with: Stephen Hoch, Byung-Cho Kim, Peter Rossi)
Working Papers:
- The Effect of Pre-release Movie Piracy on Box Office Revenue
March, 2011.
(with: Param Singh, Liye Ma, Michael Smith)
- Inferring Competitor Pricing with Incomplete Information
January, 2011.
(with: Marcel Goic)
- The Moderating Impact of Promotion on Substitution: An Economic Approach
March, 2010.
(with: Elina Petrova)
- Homophily or Influence? An Empirical Analysis of Purchase within a Social Network
December, 2009.
(with: Liye Ma, Ramayya Krishnan)
- The Impact of Shopbot Use on Prices and Price Dispersion: Evidence from Online Book Retailing
July, 2009.
(with: Michael Smith, Zhulei Tang)
- Making Better Pricing Decisions with Implied Priors
March, 2009.
(with: Marcel Goic)
- Automatic characteristics generation for search keywords in paid search advertising
September, 2007.
(with: Pengxuan Liu)
- Teaching Analytical Marketing Strategy
March, 2006.
- When Auction Meets Fixed Price: A Theoretical and Empirical Examination of Buy-it-Now Auctions
March, 2004.
(with: Xin Wang, Kannan Srinivasan)
- The Effects of Advertising on Customer Retention and the Profitability of Auctions
February, 2003.
(with: Xin Wang)
- Modeling Category Viewership of Web Users with Multivariate Count Models
July, 2002.
(with: Shibo Li, John Liechty)
- Using Clickstream Data to Identify World Wide Web Browsing Trends
February, 2000.
(with: Christos Faloutsos)
For Further Information
- Should Record Companies Pay for Radio Airplay? Investigating the Relationship Between Album Sales and Radio Airplay
January, 2000.
(with: Wendy Moe)
For Further Information
- Long-Term Growth Trends in Private Label Market Shares
November, 1999.
(with: Stephen Hoch, Young-Hoon Park)
For Further Information
- Using Clickstream Data to Predict WWW Usage
August, 1999.
For Further Information
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Editorial Boards:
- Marketing Science (Area Editor), 2008-
- Marketing Science (Editorial Board), 2005-
- Journal of Interactive Marketing (Editorial Board), 2002-
- Journal of Business and Economic Statistics (Associate Editor), 2001-
- Review of Marketing Science (Editorial Board), 2001-
- Advances in Econometrics (Guest Editor, Volume 16, Econometric Models in Marketing), 2001
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Courses Taught:
- Marketing Management (45730)
(Masters Program)
- Marketing with Electronic and Social Media (45821)
(Masters Program)
- Marketing Applications of Data Mining (45922)
(Masters Program)
- Analytical Marketing Strategy Project (45923)
(Masters Program)
- Marketing with Electronic and Social Media (45934)
(Masters Program)
- Marketing Applications of Data Mining (45939)
(Masters Program)
- Computational Marketing Project (45956)
(Masters Program)
- Business Analytics Capstone (45959)
(Masters Program)
- Advanced Choice Models (47743)
(Ph.D. Program)
- Bayesian Statistics (47747)
(Ph.D. Program)
- Multivariate Data Analysis (47755)
(Ph.D. Program)
- Marketing (70381)
(BSBA Program)
- International Marketing (70382)
(BSBA Program)
- Pricing (70383)
(BSBA Program)
- Consumer Behavior (70385)
(BSBA Program)
- Marketing Research (70481)
(BSBA Program)
- Interactive Marketing (70488)
(BSBA Program)
- Marketing Strategy (70489)
(BSBA Program)
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