Alan Montgomery

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Associate Professor of Marketing

  • University of Illinois at Chicago - B.S. - 1989
  • University of Chicago - M.B.A. - 1994
  • University of Chicago - Ph.D. - 1994
Areas of Expertise:
  • Marketing
Teaching and Research Interests:
  • Micro-marketing, pricing strategies, marketing decision support systems, time series analysis, analysis of clickstream data, electronic commerce.
Website and/or personal homepage:

Published Papers: 
  • Cross-Selling the Right Product to the Right Customer at the Right Time
    Journal of Marketing Research 48(4), August 2011; 683-700.
    (with: Baohong Sun, Shibo Li)

  • The Impact of Shopbot Use on Prices and Price Dispersion: Evidence from Online Book Retailing
    International Journal of Industrial Organization 28, 2010; 579-590.
    (with: Michael Smith, Zhulei Tang)

  • Prospects for Personalization on the Internet
    Journal of Interactive Marketing 23(2), 2009; 130-137.
    (with: Michael Smith)

  • When Auction Meets Fixed Price: A Theoretical and Empirical Examination of Buy-it-Now Auctions
    Quantitative Marketing and Economics, 2008.
    (with: X Wang, Kannan Srinivasan)

  • Choice in Interactive Environments
    Marketing Letters, 2005.
    (with: J. Steckel, R. Winer)

  • The Implementation Challenge of Pricing Decision Support Systems for Retail Managers
    Applied Stochastic Models in Business and Industry, Forthcoming 2005.

  • Analysis of Consumer Packaged Goods Shopping Trips Across Retailer Formats and Stores
    Journal of Business, 2004.

  • Modeling Online Browsing and Path Analysis Using Clickstream Data
    Marketing Science 23(4), 2004; 579-595.
    (with: Shibo Li, Kannan Srinivasan, John Liechty)

  • Designing a Better Shopbot
    Management Science 50, 2004; 189-206.
    (with: Kartik Hosanagar, Ramayya Krishnan, Karen Clay)

  • Learning About Customers Without Asking
    The Power of One, 2003; 122-143.
    (with: Kannan Srinivasan)

  • Reflecting Uncertainty About Economic Theory When Estimating Consumer Demand
    Advances in Econometrics, 2002.

  • Applying Quantitative Marketing Techniques to the Internet
    Interfaces, 2001.

  • Identifying Web Browsing Trends and Patterns
    IEEE Computer, 2001.

  • Applying Quantitative Marketing Techniques to the Internet
    Interfaces 30, 2001; 90-108.

  • Consumer Shopping and Spending Across Retail Formats: A Multivariate-Tobit Model
    Journal of Business 77, 2004.
    (with: Edward Fox, Leonard Lodish)
    For Further Information

  • Estimating Price Elasticities with Theory-based Priors
    Journal of Marketing Research, 1999.
    (with: Peter Rossi)

  • Why Analyst Overconfidence about the Functional Form of Demand Can Lead to Overpricing
    Marketing Science, 1999.
    (with: Eric Bradlow)

  • Forecasting the U.S. Unemployment Rate
    JASA, 1998.
    (with: Victor Zarnowitz, Ruey Tsay, George Tiao)

  • Hierarchial Bayes Models for Micro-Marketing Strategies
    Case Studies in Bayesian Statistics, 1997.

  • Creating Micro-Marketing Pricing Strategies Using Supermarket Scanner Data
    Marketing Science, 1997.

  • A system-independent graphical user interface for statistical software
    Computational Statistics & Data Analysis, 1995.
    (with: Ming Liu, Ki-Kan Chan, Mervin Muller)

  • Determinants of Store-Level Price Elasticity
    Journal of Marketing Research, 1995.
    (with: Stephen Hoch, Byung-Cho Kim, Peter Rossi)

Working Papers: 
Editorial Boards:
  • Marketing Science (Area Editor), 2008-
  • Marketing Science (Editorial Board), 2005-
  • Journal of Interactive Marketing (Editorial Board), 2002-
  • Journal of Business and Economic Statistics (Associate Editor), 2001-
  • Review of Marketing Science (Editorial Board), 2001-
  • Advances in Econometrics (Guest Editor, Volume 16, Econometric Models in Marketing), 2001
Courses Taught:
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