Published Papers:
- Prospects for Personalization on the Internet
Journal of Interactive Marketing 23, 2009; 130-137.
(With: Michael Smith)
- When Auction Meets Fixed Price: A Theoretical and Empirical Examination of Buy-it-Now Auctions
Quantitative Marketing and Economics, 2008.
(With: X Wang, Kannan Srinivasan)
- Choice in Interactive Environments
Marketing Letters, 2005.
(With: J. Steckel, R. Winer)
- The Implementation Challenge of Pricing Decision Support Systems for Retail Managers
Applied Stochastic Models in Business and Industry, Forthcoming 2005.
- Modeling Online Browsing and Path Analysis Using Clickstream Data
Marketing Science, forthcoming.
(With: Shibo Li, Kannan Srinivasan, John Liechty)
- Modeling Online Browsing and Path Analysis Using Clickstream Data
Marketing Science 23, 2004; 579-595.
(With: Shibo Li, Kannan Srinivasan, John Liechty)
- Analysis of Consumer Packaged Goods Shopping Trips Across Retailer Formats and Stores
Journal of Business, 2004.
- Designing a Better Shopbot
Management Science 50, 2004; 189-206.
(With: Kartik Hosanagar, Ramayya Krishnan, Karen Clay)
- Learning About Customers Without Asking
The Power of One, 2003; 122-143.
(With: Kannan Srinivasan)
- Reflecting Uncertainty About Economic Theory When Estimating Consumer Demand
Advances in Econometrics, 2002.
- Applying Quantitative Marketing Techniques to the Internet
Interfaces, 2001.
- Identifying Web Browsing Trends and Patterns
IEEE Computer, 2001.
- Applying Quantitative Marketing Techniques to the Internet
Interfaces 30, 2001; 90-108.
- Consumer Shopping and Spending Across Retail Formats: A Multivariate-Tobit Model
Journal of Business 77, 2004.
(With: Edward Fox, Leonard Lodish)
For Further Information
- Estimating Price Elasticities with Theory-based Priors
Journal of Marketing Research, 1999.
(With: Peter Rossi)
- Why Analyst Overconfidence about the Functional Form of Demand Can Lead to Overpricing
Marketing Science, 1999.
(With: Eric Bradlow)
- Forecasting the U.S. Unemployment Rate
JASA, 1998.
(With: Victor Zarnowitz, Ruey Tsay, George Tiao)
- Hierarchial Bayes Models for Micro-Marketing Strategies
Case Studies in Bayesian Statistics, 1997.
- Creating Micro-Marketing Pricing Strategies Using Supermarket Scanner Data
Marketing Science, 1997.
- A system-independent graphical user interface for statistical software
Computational Statistics & Data Analysis, 1995.
(With: Ming Liu, Ki-Kan Chan, Mervin Muller)
- Determinants of Store-Level Price Elasticity
Journal of Marketing Research, 1995.
(With: Stephen Hoch, Byung-Cho Kim, Peter Rossi)
Working Papers:
- The Impact of Shopbot Use on Prices and Price Dispersion: Evidence from Online Book Retailing
July, 2009.
(With: Michael Smith, Zhulei Tang)
- Making Better Pricing Decisions with Implied Priors
March, 2009.
(With: Marcel Goic)
- Introducing the Right Product to the Right Customer at the Right Time:
An Empirical Investigation of Customer-Centric Cross-Selling Campaigns for Financial Services
January, 2009.
(With: Shibo Li, Baohong Sun)
- Prospects for Personalization on the Internet
October, 2007.
(With: Michael Smith)
- Automatic characteristics generation for search keywords in paid search advertising
September, 2007.
(With: Pengxuan Liu)
- The Impact of Shopbot Use on Prices and Price Dispersion: Evidence from Online Book Retailing
March, 2007.
(With: Zhulei Tang, Michael Smith)
- Teaching Analytical Marketing Strategy
March, 2006.
- The Great Equalizer? An Empirical Analysis of Consumer Choice Behavior at an Internet Shopbot
May, 2004.
(With: Erik Brynjolfsson, Michael Smith)
- The Promotional Value of Peer-to-Peer Networks
April, 2004.
(With: Ramayya Krishnan, Michael Smith)
- When Auction Meets Fixed Price: A Theoretical and Empirical Examination of Buy-it-Now Auctions
March, 2004.
(With: Xin Wang, Kannan Srinivasan)
- The Effects of Advertising on Customer Retention and the Profitability of Auctions
February, 2003.
(With: Xin Wang)
- Modeling Category Viewership of Web Users with Multivariate Count Models
July, 2002.
(With: Shibo Li, John Liechty)
- Using Clickstream Data to Identify World Wide Web Browsing Trends
February, 2000.
(With: Christos Faloutsos)
For Further Information
- Should Record Companies Pay for Radio Airplay? Investigating the Relationship Between Album Sales and Radio Airplay
January, 2000.
(With: Wendy Moe)
For Further Information
- Long-Term Growth Trends in Private Label Market Shares
November, 1999.
(With: Stephen Hoch, Young-Hoon Park)
For Further Information
- Using Clickstream Data to Predict WWW Usage
August, 1999.
For Further Information
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