|
Title:
Pricing Strategy
Scheduled:
2009, Mini 4
Course Number:
45-823
Course Type:
Masters Program
Description:
Recommended 45-701 Accounting for Decision Making and 45-750 Managerial Economics. brbrPrice is the only marketing mix variable that directly generates revenue all others involve costs. Still pricing is one of the least understood and most controversial aspects of marketing. brbrIn this course we survey popular pricing practices explore their pitfalls and identify the fallacies they are based on. We then set the economic and psychological foundations for effective proactive pricing decisions and discuss subjects like dynamic pricing over the product life cycle and the experience curve product line pricing pricing across a market channel price bundling perceived value pricing allowances and discounts and competitive pricing.
|
