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Carnegie Mellon: Tepper School of Business
Fundamentals of IT and Digital Business Strategy
The object of this course is to empower you with a set of analytical tools and frameworks for developing, evaluating and managing business strategies with IT component(s). The focus is on the relationships and synergies between four important components: information, technology, organization and strategy design, that lead to competitive advantage in the formation age. This course will also cover various topics related to the management and use of IT (Information and Technology) that are not (yet) normally covered by your other courses. While technology is a central theme of the course (especially information technology), this course is not about programming or the technology itself.
Topics covered in this course include
* how to evaluate IT/IS investments and business opportunities enabled by IT
* how to design a successful business strategy in information-intensive markets: cooperation vs. competition, product design, pricing…
* how to implement an IT strategy and make it work: organization transformation, project management, managing outsourcing risks
The topics covered in this course are relevant to other disciplines like strategic management, marketing, economics or finance and will be useful for students who are interested in pursuing careers as consultants, analysts, entrepreneurs, VCs, or high-level managers.
Assignments relative to this course include a few short essay questions, case analysis write-ups and a final group project.
Carnegie Mellon University
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