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Description:
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The IPD course focuses on team-based integrated product development among engineering, business, and design disciplines. It is a semester-long project course and consists of four modules including identifying, understanding, conceptualizing and realizing a product opportunity. This year we have partnered with International Truck & Engine to address a customer opportunity. International designs and manufactures trucks for professional and consumer usage, with focus on medium and large class vehicles and busses.
Additional topics that will be relative to this course:
Marketing, teamwork, product management, innovation
Prerequisites:
45-720 Marketing Management (and) 45-770 Managing Organizations and progress toward a Marketing and/or Organizational Behavior concentration.
The topics covered in this course are relevant to/for:
Product development, product management, innovation.
The outcome goals/objectives/principles of this course will provide an understanding of a process for innovation and for the earliest stages of new product development, a detailed comprehension of the consumer forces that drive ideas, research methods for understanding product stakeholders, and ways to meet stakeholder needs with product features.
Assignments:
Four reports and presentations; functional and form prototypes.
Additional Comments:
This course is open to all 2nd year MBA students. Priority is given to participants in the Managing Innovation and Product Development (MIPD) track.
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