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Description:
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Data Mining (or Knowledge Discovery in Databases) involves a collection of techniques for extracting patterns and trends in large databases. This area has had increasing importance due to the huge amount of data generated by enterprise-level information systems. This course is a hands-on introduction to the area with an emphasis on aspects useful to business managers with applications in marketing, finance, and operations. Through this course, students will better understand the need and appropriate place for data mining, the major techniques used in data mining, and the important pitfalls to watch out for.
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