This is the first course in a three-course management communication core sequence designed to prepare you for the challenging demands of communicating strategically as leaders in formal business situations. The course educational objective: Develop sophisticated communication strategies and techniques necessary to successfully plan, formulate and deliver persuasive management-level presentations that allow you to execute and achieve your specific business goals in the workplace. The educational objective at Tepper: Prepare you to solve business problems and communicate the solutions.
You are never more visible in a company than when you present. Executives make conscious and unconscious decisions about your capabilities based upon your ability to communicate in business presentations. This course provides intensive training and practice in planning, preparing and delivering management-level presentations and responding to penetrating questions typical of a business audience.
- You will develop critical-thinking abilities to help you analyze authentic business problems and situations, allowing you to target the specific needs of the decision-makers in your audiences.
- The rhetorical and critical-thinking approach provides you with communication strategies to help you craft persuasive verbal and quantitative arguments, allowing you to incorporate the kind of action-oriented arguments and content necessary in business presentations.
- Since your attitude, demeanor and delivery style affect every oral message you send, you will also examine vocal and non-verbal delivery techniques, allowing you to project the image of a confident, polished, professional leader.
- Finally, you will examine techniques to create effective visuals, allowing you to communicate making use of both the audience’s visual as well as auditory channels to enhance assimilation of your business messages.
The class provides you with opportunities to give individual and team presentations based upon authentic business problems where a straightforward decision and action are required. The course assignments examine the kinds of authentic business problems you can expect to encounter in the business world, which, might involve persuasive proposals, marketing or strategic plans to senior management, or clarifying expectations and motivating subordinates. You will review your video recorded presentations and receive feedback from your colleagues and professor. Evaluation criteria include content items such as clarity, persuasiveness, attention to audience's concerns and potential questions, organization and structure; vocal and non-verbal cues to enhance audience comprehension; and visuals and graphics to reinforce your spoken narrative.
The recommended text for the course is How Audiences Decide: A Cognitive Approach to Business Communication by Richard O. Young, 2011.