Number: 45720
Title: Marketing Management
Concentration: Required
Prerequisites: 45750 - Managerial Economics
Description: This course provides an introduction to the field of marketing and experience in analyzing situations that marketing managers encounter. The course emphasizes marketing principles, analysis and strategy. Topics include marketing management, buyer behavior, product policy, pricing, distribution, advertising and promotion and competitive strategy. Concepts are applied through case studies, client presentations and the development of individual/team marketing plans. (Rev 4/08)